Page 44 - Retrading Business N104 2023-1

L LLIT held its foundation stone laying cer- Developed countries in Europe and the
emony on 16th November, 2012. The plant broke ground in March 2013 and in May 2015, it started producing all-steel radial tyres for trucks and buses. The full production of semi-steel and all-steel tyres took 26 months and LLIT says it has achieved its three goals – fast construc- tion, state-of-art technology and good
Overseas investment and factory con- struction present both challenges and manufacturing base under the compa- ny’s strategic globalisation plan, LLIT was vital in paving the way for the com- pany to expand its manufacturing facil- ities internationally. Despite regional, said to be on track, thanks to Linglong experience in operation. The plant is well equipped with world class intelligent equipment from Germany, the Nether- lands, Italy, Japan, the United States, China, to name a few, with the focus on manufacturing ‘three highs’ – high tech- nology, high added value, high grade products – and improving the mass pro- duction technology of high performance environmentally friendly radial tyres and product export.
of Chinese tyre companies to set up
factories and subsidiaries abroad and the company chose Thailand for its
Established in January 2011, Linglong In- ternational Tire (Thailand) Co, Ltd (LLIT) is sited in the Hemaraj Eastern Seaboard Industrial Estate, which is known as the ‘Oriental Detroit’. This industrial estate is strategically located; 112 kilometres from Bangkok and 27 kilometres from Laem Chabang Port, the largest in Thailand. As the world’s top producer and exporter of natural rubber, it is sensible for tyre com- panies to invest and set up factories in Thailand to take the advantages of raw material production, processing and ap- plication. After careful evaluation of Thai- land’s international political environment, automotive and tyre market development potential, support from the local govern- - ternational trade barriers, Linglong set up its production facility in Thailand, under- lining a key step in its global expansion. The move allows Linglong to integrate good response from targeted markets as well as other markets, improve product competitiveness and shape its interna- tional brand image.
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United States are the main target mar- kets for the Thai plant. To compete with popular tyre brands globally and increase market share, satisfactory product qual- ity, extensive product series, advanced technology and excellent management are seen as the fundamentals of the com-
In semi-steel radial tyres, since its es- adapt to the requirements of the interna- - duce full-size semi-steel radial tyres and developed about 2,300 products - up to 32-inch super-large size in the Ultra High Performance (UHP) range, 4x4, Highway Terrain (HT), Highbrid (XT), Rugged Ter- rain (RT), All Terrain (AT) and Mud Terrain - ent needs of the global market.
In April 2021, LLIT earned the Ford Q1 Award, which is Ford’s top honour for its supplier. The award presentation cere- mony was held at LLIT Thailand’s premis- es. This not only meant the company was listed in Ford’s excellent manufacturer list but also marked the latest progress the company achieved in the global automo- tive tyre original equipment (OE) market. -