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Post pandemic the company is now looking to increase its sales to overseas markets, particularly to the US, Europe, Africa and the Middle East. According to Liew, Maxrubber has had quite a - pany is currently selling direct rather than through an agent. “We are on the lookout for a European agent, but this is not easy due to the fact that potential clients tend to want immediate supply via a local warehouse or very long terms.”
- gree on developing a position in the OTR sector and has had some success in Europe having developed new patterns and sizes for a local client. The company says it is also looking for opportunities in other markets where there is a strong OTR mar- ket such as South America.
Meanwhile, Maxrubber continues to make investments at its fac- tory. “We tend to make an investment in the plant every year,” explains John Lee. “Last year we bought a new press, and this year we have bought a new extruder and a new sanding machine, which will be installed in January and which will help us save on Manpower.”
With the international exhibition scene now opening up, Max- rubber is looking to promote at shows on a regular basis. The next event where the company will be present is at Tyrexpo Asia next March. “We will be increasing overseas visits to cli- ents as well as our presence at shows,” says Liew. “We nor- mally plan for one show per year, and next year Singapore will be the focus of our attention.”
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