Page 36 - Retrading Business N104 2023-1
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   Maxrubber Positions Itself for International Growth

 Maxrubber Industries Sdn Bhd Managing Director John Lee (left) and Marketing Manager Liew Choon Kong
In 2019 Malaysian tread rubber manufacturer Maxrubber In- dustries Sdn Bhd celebrated its 30th anniversary. At that time            
overseas markets. The last two years, of course, have been more            - demic has passed us by, the company is now ready once more to continue the growth it was showing in the pre-Covid period. We spoke to Managing Director John Lee and Marketing Manager Liew Choon Kong about the company’s plans for the future.
             East Asia are still not easy. The market is shrinking due to the
          in many other parts of the world, is not helping. Nonetheless, Max- rubber managed to navigate the pandemic successfully.
            “We were impacted by the pandemic and by issues such as con- gestion in the ports, but mainly the impact on ourselves was not so bad. Overseas deliveries in some cases were delayed by a couple of weeks, but the impact was not excessive. We were quite lucky in this respect, but also helped by the fact that most of our customers do not operate on a just-in-time basis. Most of them hold some stocks.”
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