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crashes or theft, ensuring total peace of mind. Auto backups were performed 24/7 automatically by Webmax Technologies.
“Furthermore, software updates are free of charge; that means we are always using the most current version. Two weeks ago, Webmax Technologies released and updated its workshop soft- ware. We informed the company that the new version was a little lagging compared to the previous one. It accepted our feedback and was quick in addressing the issue.”
Quality Service and honesty
Aswad entered the automotive service industry in 2017 without any relevant skills and experience. “I was from an engineering background in the oil and gas industry. After working in that in- dustry for a few years, I wanted to start my own business. I ob- served and found out that very few Malays were involved in the automotive service industry. In my area, Kulim, there was no automotive service centre that was run by Malays, so I decided to give it a try.”
used tyres in Kulim, Kedah. “Tyre retail and servicing are not that complicated compared to car servicing and repair. With support from local customers, we not only survived but enjoyed 2018 and expand our services to include new tyre retails.”
that would open in December. All are strategically located in dif- ferent parts of Kulim such as Padang Serai, Sungai Petani, Sun- gai Seluang and Sungai Ular.
and other car maintenance work as well as engine overhaul. The market is very competitive and our strategy is to provide all automotive services under one roof, saving customers consid- to the nearest Lamago outlet and pick it up after the service.”
Quality service and honesty, he believes, set them apart from rivals. “Service quality is very important due to increasing cus- tomer expectations and competition activities. We must always be honest with our customers as being honest builds creditability and generates trust. These two qualities help boost our compa- ny’s image and encourage repeat sales.”
Furthermore, he said, if customers left their cars with the compa- ny, videos of the repair work and parts replacement were record- ed and shown to customers to indicate the repairs done and the auto parts that were changed. Besides that, the company would update customers on the progress of the maintenance and repair work on their vehicles through the phone, WhatsApp or videos.
- agers, six administration personnel, eight mechanics and fore- men, and 12 tyre men. To maintain a good level of quality ser- sharing and career promotion.
“We have promoted three of our mechanics to branch managers and they now oversee our branch operations. We do plan to this is the best way to acknowledge their performance and ex- pand our service reach,” he added.
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