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destroying many facilities and forcing it to suspend operation. Rather than despair over the damaged premises, the company turned this into an opportunity by introducing the latest tyre re- treading equipment in Europe and America at that time.
was moved to the current Pasir Gudang Platinum 2 location. In and Kuantan to provide faster service for our customers. Covid struck in 2020 and MCO continued for two years, causing a se- vere impact to many businesses. In a short span of time, Johor Bahru became a ghost town. Like many businesses, we had to think hard to reduce our operating expenses. Instead of cutting our workers’ wages, we opted to close three shops as we under- stood that ultimately our workers need to feed their families too. out in 2000, we chose to take advantage of the Covid period to the tyre industry, developed by my elder son Chuang Shin Wee, our customers could now place orders through WhatsApp with us. The chatbot also helps to provide common answers to ques- tions from customers, which reduces our operation strain and enables us to serve our customers better and faster.”
- en company, it has progressed much further since then and he thanked the support of each guest that was there at the celebration.
Among the evening highlights were the cake cutting ceremo- ny, long service award presentation to thank and recognise the employees’ hard work and contribution as well as a lucky draw.
20 the tyreman 2022/6
