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16-inch to 20-inch. Also for passenger vehicles are the F209 and 209. The for- mer provides performance and ride com- to 16-inch while the latter is designed for comfort and balance to deliver a smooth drive; sizes are from 14-inch to 16-inch.
premium tyre for SUVs and Crossovers, featuring ‘balanced economy, excellent sports parameters and unique durability’ in 24 sizes ranging from 16- to 22-inch. Last but not least is Transport RF19, - cally for van drivers looking for high load capacity as well as durability and good performance. This tyre is only available 195R15C106/104S.
Looking for Minerva Dealers
“As the sole distributor of the Minerva tyre brand in Malaysia, we are on a new journey of growth. We believe that this is - sumers to be more price conscious and sensitive, and Minerva products are good in quality and value for money.”
It is covered with a four-year warranty for manufacturing defects and We Care Road Hazard Warranty with one-for-one replacement for the same size and design that the customer purchased. However, he said, the tyre must have a minimum tread depth of 6mm or irreparable dam-
age by road hazards within six months of installation. This, he stressed, was to en- sure that not only end-customers drove with peace of mind but Minerva dealers
“We are searching for the right candi- dates to join our dealership network. We - lection as we understand the complexity of running a tyre dealership business. Therefore, they could be from our ex- isting dealers who want to expand their needs of customers or new dealers who are looking for a new brand to invest on instead of an established brand due to the high competition in the marketplace.”
The company provides a starter kit to help its new Minerva dealers that in- cludes product brochures, warranty banners.
“Although Minerva is a new brand to the Malaysian market, it is a well-estab- lished tyre brand for more than 20 years abroad. Since its introduction in 1992, the brand has developed a strong inter- national dealer network. It is sold in more than 52 countries, with an average sale of six million tyres per year. This clearly and recognition.”
Minerva is positioned as a premium budget tyre brand in Malaysia. He point-
ed out that unlike the parallel importers, the company was here to stay and grow the brand by investing on building the brand and dealer network.
Convenience, he stressed, was key to customer satisfaction. Therefore, the - istration process. Thus, Minerva dealers only need to spend a minute to help end users to register their tyre warranty a part of the company’s value-added services.
traditional tyre wholesalers. “Through our expertise in UHP tyres and large capacity with more than 300 UHP (including run- - ly, a dealer keeps a small number of Stock Keeping Units (SKUs). However, with brand proliferation, inventory is a major issue that the dealer faces today. A dealer couldn’t carry all the tyre brands, patterns and sizes on the shelf. Moreover, a UHP tyre costs more than a standard car tyre. That’s where we come into play.”
Not just a tyre wholesaler
Manned by a team of experienced pro- fessionals with a wealth of knowledge and technical know-how in the automo- tive servicing industry, he stressed that Tayarlo could get the job done in no time and ensured that tyres were delivered with 99 per cent of accuracy. “With a multi-warehouse strategy, we have three
7 the tyreman 2022/5
