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COVER STORY
Tayarlo: Experience the Power of Being Different
Founded in 2017 as a multi-brand Ultra-High Performance (UHP) tyre wholesaler that provides on-demand
delivery services to automotive tyre dealers - nitely crafted its unique niche in the market.
“My family had been in the tyre industry since 1970 and grew from a humble tyre retailer to wholesaler. Therefore, I grew up around tyres and the industry. It was managed to gain momentum. In 2020,
6 the tyreman 2022/5
Tayarlo was appointed by Michelin as its authorised re-distributor. With the Miche- lin AD programme, we could help many automotive dealers grow their business,” said joint founder Gary Wong.
He pointed out that Tayarlo had the au- thorisation to register independent deal- ers who purchased Michelin tyres from the company under the AD programme. and streamlined processes.”
Apart from Michelin, Wong said Tayarlo enjoyed an ongoing and successful busi- ness partnership with Kit Loong Group, the sole distributor of Pirelli tyres in Ma- laysia. “We are the authorised wholesaler for Pirelli products. All Pirelli tyres from 17-inch and above are covered by Pire- lli Road Hazard Warranty. The dealer is entitled to a one-for-one replacement if the tyre is damaged beyond repair due to road hazards that occurred at >6.0mm of the tyre's tread depth and/or during six months from the date of purchase (which- - ers Pirelli tyres that are bought from au- thorised dealers and wholesalers.”
Besides Michelin and Pirelli, Tayarlo is also the authorised wholesaler for Con-
tinental and Bridgestone tyres. “To com- plement our product portfolio, we brought in Minerva, a premium private brand from Belgium. We tested its tyres for about a year before we decided to bring them in. F209, 209, Ecospeed SUV2 and Trans- port RF19.”
The F205, he explained, was a high-per- formance passenger car tyre with sporty characteristics and unparalleled grip for precise handling with sizes available from
