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and conveyor belts. It has successive- ly established joint ventures with many large multinational companies such as Pirelli from Italy, Continental from Germa- ny, Bekaert in Belgium. The successful cooperation with Pirelli for more than 10 years has led the Hixih Group added tyres into its Group product mix. The Roadone brand was born in 2003, and in 2005 the Group set up a joint venture with Pirelli to develop Roadone as a top premium tyre brand. The joint venture production facil- ity is the only joint venture factory Pirelli has in China. Therefore, the Roadone brand of tyres has adhered to the highest
production standards and strin-
Expanding sales team and sales channels
The participation of Kitar Teliti in the Malaysia Commercial Ve- hicle Expo 2022 (MCVE 2022), he said, is to increase aware- ness of the Roadone brand. “We joined small scale exhibi- tions held by the state tyre as- sociation before, but this is the 2022. This exhibition is a good platform for us to meet our ex- isting customers and potential leads. It also allows us to reach out to dealers interested in sell- ing Roadone brands and those passionate about joining our
Cher stressed that the com- pany is not there only to sell Roadone truck tyres but to build and grow the brand in the country. “In order to con- companies and dealers, we are willing to invest in the brand. We have embarked on a brand and marketing strategy to de- velop the Roadone brand in the country, which includes in- vesting in advertising for print
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