Page 24 - The Tyreman N53 2022-02
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local tyre news
Kitar Teliti’s team in full force.
Based in Segamat, Johor Bahru, Kitar Teliti Sdn Bhd has been selling various types of tyre products for more than 20 years. The company prides itself on providing
quality products and good services that make them stand out from the competition.
Family-run companies are traditionally badged as unadven- turous and slow to change. However, it is not always the case. Manager Chris Cher is all set for making changes, especially how they approach the market.
“Before my sister and I returned from abroad, the sales of Roadone truck tyres were handled by my dad and another sales personnel. The two-person team worked closely with only a few selected dealers, which was the traditional way to sell our products in large volumes. Since we’ve joined the
The immediate focus of Cher is to expand its sales team and channels. Today, it has doubled the number of sales per- sonnel within the team. With four salespeople, he said, they can cover the whole Malaysian market better. Besides the selected dealers, he revealed that they also sell Roadone truck tyres directly to end-users and tyre retailers, which has increased customer brand loyalty.
“Roadone is a premium brand, produced by the Hixih Group. After 20 years of development, the Group, which was incor- porated in 1989, has become a leading manufacturer of tyres
24 the tyreman 2022/2
Chris Cher, Manager, Kitar Teliti Sdn Bhd
