Page 16 - The Tyreman 2021 - 5
P. 16
local tyre news
Situated at Kuchai Lama, Kuala Lumpur SKG Tyre Autocare (KL) Sdn Bhd has been carrying Lassa Tyres’ signage since July 2019.
“Lassa Tyres is an ambitious worldwide brand that is gearing up to grow further in the international market with more than 80 countries and more than 6,000 sales points. However, it is still quite a new brand here in Malaysia due to its late entry compared to other brands that have been here for many years,” said Al- fred Teh.
the brand to their customers. To do that, they need to know the brand and its product well. “Customers want to be educated about the brand and its products and - ers also prefer to visualise the value of the brand and - scriptive, we found that Lassa Tyres’ YouTube channel helped aid the process.”
Lassa Tyres, Teh continued, is a product of Brisa Incorporation. Founded in 1988, the company behind the Lassa brand Brisa is a joint venture between the - ration of Japan.
High Repeat Purchase Rate of Lassa Tyres
“We have had many returning customers after their initial purchase of Lassa tyres. The general feedback is of its good overall performance, as well as its du- rable and excellent wet performance. For daily driv- ers who take good care of their Lassa tyres and fol- low preventive maintenance schedules faithfully, the tyres can last for up to 60,000 km depending on the model of the car.
Additionally, he said, Lassa Tyres provide consum- ers with additional peace of mind through its 9-year warranty - the longest warranty that can be found in the market. This has made Lassa a worthwhile in- vestment.
SKG Tyre Autocare (KL) carries a full range of Lassa’s passenger tyres. The two popular patterns, he pointed out are Lassa Driveways and Greenways. The former is a comfort tyre developed for middle-class sedans to upper-class comfort automobiles, while the latter is suitable for compact cars with low rolling resistance. - dling in wet and dry conditions.
Alfred Teh, SKG Tyre Autocare (KL) Sdn Bhd
16 the tyreman 2021/5
