Page 14 - The Tyreman 2021 - 5
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we now have 60,000 registered users. We are also seeing more new competitors enter into the marketplace, which is a healthy development.”
According to Yu, Klinikar.com aims to become the largest car care platform in South-East Asia within the next 10 years. However, the company aims to do this not by competing on price, but by providing a plethora of value-added services.
“We approach the market with honesty,” he says. “We make clear to our customers that we are not the cheapest, but we provide additional services and valuable advice to the consum- er. We also take care to search for quality partner workshops across Malaysia.
Our key area of focus is always on the customer’s experience,” he added. “We assist the customer in choosing products that are a lot of time helping to educate the customer, helping them to save on tyres so that they can then re-invest their savings on es- sential maintenance. Customers like this approach, and we are building a loyal customer base because of it.”
Klinikar.com currently has 300 installation points across Malaysia - pany has also established a loyalty points system for registered users, which can be redeemed against goods and services, as well as an online forum, helping to connect end-users and workshops.
In terms of geographical coverage Klinikar.com is growing rapidly. According to Yu, the company is now opening up new service points in Penang and in other towns in the North of the country - pointed. The company is also following a strategy of expanding into medium sized towns across the country.
In addition, the company is looking actively at expanding into the - agement group ALD Automotive as well as expanding local co-
“We have also created our own digital marketing team to help our brand partners push prioducts through Klinikar.com,” he added. “We are not simply focusing on selling, but instead we are look- ing at branding and marketing, developing strategies to help our - thereby helping achieve higher reach and conversion.”
In addition to this Klinikar.com is introducing a monthly subscrip- tion service to allow customers to budget their car servicing spend evenly over the course of the year, the aim being to provide a hassle-free way in which to purchase automotive services, at the
And for the future? Wayne Yu says that the company’s aim for the products such as engine oil, air conditioning and batteries, at the same time as expanding the company’s network across Malay- sia. The company says it is also looking to develop an app which will allow consumers to store all their car servicing records and reminders in a single place, which can then be transferred to new owners when the car is sold.
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