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special feature
Hock Lee Industries Partner with BL Auto Care & Tyres Malaysia
Hock Lee Industries Sdn Bhd, part of the Singapore based HLT International Pte Ltd (for- mally known as Hock Lee), has been in the tyre servicing industry since its establishment in 2005. Recently, the company has formed a strategic part- nership with BL Auto Care & Tyres (Ma- laysia) Sdn Bhd to extend its business operations in Malaysia.
of maintaining a close inspection of our subsidiary in Malaysia, I used to travel quite often to Malaysia as nothing com- pares to face-to-face communication. An on-site visit enables me to build re- plans or brainstorm in real-time with our Malaysian team, helping to resolve problems at operational level. However, the pandemic has put severe restric- tions on cross-border travel. All travel- lers arriving to Malaysia must undergo quarantine for 14 days at designated government quarantine hotels, and the return to Singapore requires another quarantine period of 14 days. Therefore, we have to rethink how we work to stay connected with customers and maintain
Joseph Tan
The opportunity to partner with BL Auto Care & Tyres Malay- sia came when Tan Kheng Boon, the owner and one of the strongest supporters of Hock Lee Industries also ex- plored ways of expanding their business horizons.
Tan said, the company is us- ing all Hock Lee products, from tools, scanners, trolley jacks, tyre servicing equipment such as tyre changers and wheel aligners, four posts car lifts to tyre repair materials, and so on. “Our servicing centre is like a ‘live’ showroom of their prod- ucts. We can make use of these tools to demonstrate how we put Hock Lee’s products into use in our daily operations for potential customers. In addition, our ser- vice centre also be served as a training base to teach custom- ers how to use and maintain the products that they have pur- chased. We then shared our idea with Joseph, which resulted
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