Page 21 - The Tyreman 2021 - 4
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P T S 行销- 顺境与逆境的好伙伴
customers to give Lassa a try, and the general feedback that we received was they were hap- py with the overall performance of the tyres. In fact, Lassa tyres are now seen as comparable with the major brands in terms of quality, grip performance and durability.
Tyre Manufacturing Incorporation in Turkey, Lim explained that Lassa exports its tyres to more than 80 countries, including European countries and Taiwan.
Chong Hong One Stop has all the popular Lassa patterns and sizes in stock to meet mar- ket demand. “We have Lassa Driveways and Driveways Sport. The Driveways is a comfort tyre that was developed for a considerably wide vehicle pool, ranging from middle class sedans to upper class comfort automobiles. Whereas, the Driveways Sport is a high-performance tyre designed for compact, medium, luxury and sporty car drivers who have a more sporty driv- ing style. Besides that, we also sell some Lassa Transway and Transway 2 light truck tyres to
Lassa tyres come with a 9-year warranty, which he commented is the longest warranty available in the local market. He said that this shows that the manufacturer of Lassa products has great
Today, Lim noted the level of acceptance of the Lassa brand has largely improved, as there has been a noticeable sales volume increase from their two centres. Although both are one-stop car centres and both carry Lassa’s signage, the new Pontian centre is a Lassa Concept store that focuses on customer experience through its store layout, design and product display. As a forward thinker, Ng didn’t think twice about investing in the Lassa brand, and both centres sees in the brand.
Times and Bad
- ment Control Order (MCO) implemented by the government to curb the spread of the Covid-19 virus. Many of our customers are from the same districts, with some hailing from other states, which means they can’t come to us. PTS Mar- keting understands the challenges we currently face during the pandemic and are considerate - sponding to the changing circumstances as well as the changing expectations. Therefore, be-
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