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provide customers peace of mind, enhanced their trust and brand loyalty.”
JS Tyres carry the full range of Lassa tyres. The most popular patterns, he noted is Lassa Driveways. “Drive- ways is a comfort tyre developed for a considerably wide vehicle pool, ranging from middle class sedans to up- per class automobiles. This tyre has won the consumers hearts with its decent pricing and premium quality that of- fers comfort, improved dry and wet handling, as well as longer wear life.”
Lim noted an increasing market acceptance of the brand with repeating buy from customers. He said, he has great grow the brand with the strong support from PTS Market- ing Sdn Bhd, the Lassa’s exclusive distributor in Malaysia.
- tional merchandise, advertising and marketing activities, as well as training support from PTS Marketing. All these increase the brand visibility. In addition, the additional incentive programme is a great aid to us, especially in weathering the impact of Covid-19 pandemic,” he added.
Apart from retailing tyres, wheels and engine oil, the com- tyre repair, car maintenance and servicing.
When asked about the challenges, he said, Covid-19 is the greatest challenge that they faced. “Business is down due to movement control order, which restricted inter- state travel without police permit. We pride ourselves in our professional and friendly services that distinguish our- selves from the others, as safety of our customers is para- mount to us. To ensure that, we adhere the best practice
Moving forward, Lim revealed his plan to set up a second centre in the near future around his current premises to
来自P T S 行销的良好支持
20 the tyreman 2021/2
