Page 18 - The Tyreman 2021 - 2
P. 18
local tyre news
J Tyres Open First Lassa Tyres Outlet in Muar
With J Tyres & Automotive Sdn Tyres outlet in Muar, Johor, Lassa Tyres is gearing up to expand its presence and reach in Malaysia.
Lim Kian Sheng, the owner of J Tyres entered into automotive and tyre ser- vicing industry in 2005 as an appren- tice, where he learned the related knowledge and skills from scratch. After 16 years of hard work and learning, as well as the accumulated experience, he decided to set up his own business.
In 2019, Lim’s dream came true. Lo- cated at No.2, Jalan Sutera 1/6, Ta- man Sungai Abong Sutera, Muar, the modern and well-equipped tyre ser- - sion for his career and the industry.
As a new player in the market, Lim has chosen to partner with Lassa Tyres. “Lassa is a relatively new brand in Malaysia as compared to the major brands that have been around in the country for so many years. Even though it is not as popular as the other brands at the moment, we see the potential in Lassa. Lassa products are manufactured by Brisa Bridgestone Sabancc Tyre Manu- facturing and Trading Inc., whom also manufactures tyres under brand name of Bridgestone, all in compli- ance with the international safety and quality standards.”
Lassa, he pointed out is a well- known brand not only in their home market, Turkey, but also across Eu- ropean countries. “The automotive manufacturers like Oyak, Renault, Ford Otoson, Fiat, Mercedes Benz, and many more have been using Lassa tyres as original equipment, which is an assurance to their qual- ity and performance. Furthermore, all Lassa tyres are currently covered with 9 years warranty, which we be- in the market. This has not only in- the brand to our customers, but also
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