Page 42 - The Tyreman 2021 - 1
P. 42
international news
Vimexa Starts 2021 with Notable Developments
Vimexa Scandinavia Oy experienc- in Helsinki. The group has also updated their company website, show- casing their tyre and wheels models and added value with a brief explainer video.
Tyre and wheel distributor, Vimexa, has shared some key updates regarding their company growth. Managing Director Rutger Veerman, said, “Since early this - nopolis (Helsinki/Vantaa airport), a great business facility that boasts a variety of services and a professional environment. During the last 3 years, we have made substantial growth in Scandinavia as well as the Baltics.” This Scandinavian expansion has a particular focus on cus- solutions required in this region.
As a market expert in global distribution of tyres and wheels, Vimexa’s aim to be transparent and supportive for custom- ers and suppliers. Recently, the com- pany launched an updated website in- cluding a customised company explainer video. “Especially since the start of the Covid-19 pandemic, the market is chal- creativity from tyre entrepreneurs. In our 90 seconds explainer video, we share our business model and tools with which our partners can increase their volumes and margins. Those are the critical key performance indicator (KPI´s) which ev- erybody likes to improve,” explains Veer- man.
As the company plans for the spring/sum- mer season of 2021, they look to extend solutions and alternatives. “For upcom- ing new spring season we are having a wide range of products, and several new brands and options we are sharing to our customers. With 85 per cent premium share, luckily, we are not depending as much on imports from Asia. Via our ex- tensive network we also have access to budget tyres made in Europe, which en- ables us to receive products much faster than before, whilst also providing higher levels of quality. We are ready for 2021," he adds.
42 the tyreman 2021/1
