Page 13 - The Tyreman 2021 - 1
P. 13
nnected with Customers and Reaching Potential Leads
Lim Tayar:一个具有吸 引 力的品牌
solution would be to unite the strengths of each other in order to survive. This is the rationale behind our e- Commerce Market Place, and we would like to help dealers not only to engage with their own customer,
but also reaching out to an even wider audience,” he stressed.
Lim Tayar - a Brand Name with Pulling Power
Lim revealed that they decided to start their own online e-Commerce Market Place because plat- forms such as Lazada and Shopee are cater to
daily consumable goods and lifestyle products.
services, you can’t just do-it-yourself (DIY). For tyres, you need an installer, and there are other required services such as balancing and align-
ment after you have replaced your tyres. That means, you need an integration of online pur- Group, which operates the Lim Tayar service
centre chain comes into play. Established in 1985, Lim Tayar stands for convenience and peace of mind, it is a brand with high familiarity
and trust.”
evealed that the Group’s decision to use limta-
L
L
m
r
i
i
m
r
y
nline as the brand name for their e-commerce
y
n
a
a
o
r
r
o
f
r
m the pulling power of the brand name.
f
o
r
“
ur e-Commerce marketplace is open for any in-
o
O
O
m
“
u
o
o
f consumers. Apart from tyre dealers, we also
f
h
h
ave dealers of various automotive sectors from
a
a
l over Malaysia who have been promoting their
a
l
l
i
ems on our site, as well as other brands such
i
t
t
a
a
e
s Hella automotive parts, Kakimotor car perfor-
mance parts and accessories that have taken
m
advantage of our platform to widen their audi-
a
ence reach.”
On top of that, he said, the Group is able to bring in other partners to promote their prod- ucts on the site, which makes it a one-stop
MCO, he pointed out, they brought in Astro, Maxis and Grab Malaysia to help promote the products and services from their site. Building on success, he said, these company have
reached out to them in MCO 2.O to have a similar campaign.
13 the tyreman 2021/1
o
