Page 44 - The Tyreman 2020 - 6
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international news
Linglong’s New Tyre Brand Hubtrac Hits European Market
Linglong Tire has released its new brand Hubtrac, which started production in 2020, with more than 150 sizes to be launched in the European market in stages. This brand, the company said, will be produced in Linglong’s glob- al production bases including their Thai and Serbian plants.
To promote high-quality industrial layout and increase core brand competitiveness in the global market, Linglong has formulated its 6+6 global layout, which involves building six Chinese manufacturing bases and six bases overseas. bases respectively in Zhaoyuan, Dezhou, Liuzhou, Jingmen, Changchun (which is under construction) and two overseas manufacturing bases in Thailand and Serbia (with both cur- rently under construction).
markets to achieve optimal allocation of global production resources. So Hubtrac is a new brand born at the right time, consisting of truck and bus radial (TBR) tyres and special tyre series, which the company claims could better meet user needs in product design and performance. For com- mercial vehicles, it covers 6 bases: the long haul, regional, 150 sizes.
Compared with the current Linglong products, Hubtrac is a new brand with new sidewall design. “Several products from the new generation are under design and will come onto the market soon, which makes the market more attractive and can help achieve better performance with advanced technol- ogy,” argued the Chief R&D Designer of the Hubtrac brand.
a look to technological advances, the brand is committed to working with excellent tyre dealers in Europe, focusing on product quality and customer experience in every walk of life
known that the European market has higher requirements on tyre safety, wear resistance, retreading, and environ- mental protection for all steel truck tyres. The new EU label- ling rules will be carried out from May 01, 2021, so maybe those requirements will create new challenges for many tyre factories, but it could also provide an opportunity for tyre manufacturers focused on investing in the European market.”
production resource allocation, advanced production tech- nology, and an international marketing perspective, this will help Hubtrac to achieve a rapid exploration and develop- ment within the European market. The company is looking for tyre distributors that are interested in working with the new brand.
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