Page 38 - The Tyreman 2020 - 6
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international news
Westlake Billboards Unveiled in 4 Countries
Westlake Tyre have recently unveiled mas- sive billboards in 4 world-famous loca- tions covering the United States, Austra- lia, Thailand, and Germany.
Westlake Tyre will showcase its brand around the sprawling 25-story, 15,000-square-foot building, with an LED display visible across the total circum- ference of the American Eagle store as the second launch at the heart of Times Square in New York. It will also roll out a simultaneous billboard launch located at the Melbourne Galleria in Melbourne, the Palladium Square in Bangkok, and the Potsdamer Platz in Berlin to gain a stronger global presence.
“We see it as a perfect opportunity to increase our global brand image and market value. This cam- paign will generate millions of brand impressions worldwide and will help associate Westlake with some of the most well-known, established tyre brands in the world,” ZC Rubber said.
ZC Rubber, the Westlake Tyre brand owner, has achieved upward development and maintained steady growth in 2020, even though it was a year full of uncertainty. “As safety and value continue to be at the core of our success, we are committed to increasing R&D investment and customer support to meet higher market demand. We cherish our re- lationship with our partners and dealers and hope to help them expand their market share through more
ZC Rubber ranks among the Top 10 global tyre companies in 2020 for the ninth straight year with 2019 tyre sales of USD 3,585 million. In 2020, it has seen ‘a sales growth trend continuing’ despite the impact of the pandemic.
Potsdamer Platz, Berlin
Melbourne galleria, Melbourne
Palladium Square, Bangkok
Times Square, New York
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