Page 27 - The Tyreman 2020 - 4
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geographical limitations, boasting market presence, as well as allowing direct interac- tion with our dealers and customers. It helps us to stay connected and relevant with them. Our Falken Facebook page’s followers have increased about 50 per cent as compared to before MCO”
Head of High-Performance Tyre Ku Seng Yeow added that the expansion of Falken’s digital footprint has helped them to reach and tap into new markets. “We received en- quiries from rural areas on the east coast and East Malaysia regarding certain Falken patterns. The move to extend the free 1GB video streaming until 31st December, as part of the government’s short-term Economic Recovery Plan (Penjana) also encouraged digitalisation to a certain extent.”
Training
To assist and support their dealers that are operating in a marketplace with increasing disruption and uncertainty, Kong said, it is important to equip them with product knowl- edge, applications, as well as marketing techniques.
“Many dealers do not have proper training. The tyre industry tends to focus more on product knowledge, but our Falken Acad- emy Training emphasises both product knowledge and applications. This helps our dealers to sell the right tyres to customers based on types of vehicle, usage, driving behaviour and requirements. Our aim is to train all our dealers and the original plan is to conduct monthly training on a big scale at the newly set up training centre at our premises. We cannot proceed due to the Covid-19 pandemic and have to conduct our training in smaller group at individual tyre service centre.”
Apart from that, Ku said, they also encour- aged and helped dealers create their own Facebook page. “There are several chal- lenges to the traditional tyre retail model, and we help our dealers to discover new ways to operate, for instance leveraging on a digital and omni-channel basis. Then, we would tag our dealers’ Facebook page or share their videos and activities on the Falken of-
27 truck & bus news 2020/4
行管令期间飞劲脸书页面跟随者人 数提高50%
代理商受益于飞劲学院培训
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