Page 26 - The Tyreman 2020 - 4
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local tyre news
Stamford Tyres Malaysia Expands Falken’s Digital Footprint and R
Stamford Tyres (M) Sdn Bhd, the sole distributor of Falken tyres in Malaysia have, for a long time invested in social media as part of their global image, with the Falken - ated in 16th April, 2013. This Facebook page has proven a helpful tool in the Covid-19 pandemic, especially dur- ing the implementation of Malaysian government’s movement control order (MCO) to curb the spread of Covid-19.
According to Statista, the most popular social media platforms among users in Malaysia in 2020 were Facebook, Instagram, Facebook Messenger and Linkedln. Since its launch in 2004, Facebook has become the most widely used social media platform among so- cial media users in Malaysia. Base on Statcounter, Facebook remains the top site, with 84.32 per cent of market shares, followed by Pinterest (6.28 per cent), Twitter (3.31 per cent), Youtube (3 per cent) and Instagram (2.29 per cent) between July 2019 to July 2020. This showed that Stamford Tyres Ma- laysia made the right choice to put the most leverage on its Falken Facebook business page to help expand their presence and reach in the market.
“During MCO, especially from April to May, people were spending more time online with their devices. The closure of non-essential businesses and ser- vices meant that most people needed to stay and work from home, there has been a rapid escalation in online shop- ping, video conference, online market- ing, e-learning, as schools and tuition centre moved their lessons on-line, home-based entertainment as well as online communication,” said Frankie Kong, Head of Sales for SUV & 4X4, Stamford Tyres Malaysia.
Falken Facebook Page followers increased 50 per cent during MCO
Falken Facebook page, he pointed out, has always been a great marketing tool for the company. “It enhanced Falken’s brand identity and raised its brand awareness. In fact, our Falken Face-
book has been enjoying good engagement and MCO that we really saw and experienced its power and potency, especially in overcoming
26 truck & bus news 2020/4
Frankie Kong( left) , Head of Sales for SUV & 4X4 and Ku Seng Yeow, Head of High-Performance Tyre, Stamford Tyres (M) Sdn Bhd.
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