Page 22 - The Tyreman 2020 - 4
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In addition, GT Radial has invited several professional media and automobile re- viewers for tyre testing in order to increase the amount of information available to the general public.
In the meantime, KLT has also made sure its sales and marketing team are familiar with the GT Radial brand thanks to a sales orientation event and soft launch carried in Petaling Jaya, at which local sales and - sonnel from across Peninsular Malaysia and key executives from both KLT and GT Radial were in attendance via call-in.
Commenting on the partnership with KLT, Matthew Wai, GT Radial’s Malaysia Coun- try Manager, said; “GT Radial is the largest integrated tyre manufacturer in South-East Asia and has become one of the world’s leading tyre brands. Kit Loong Tayaria has the most intensive independent retail net- work in Malaysia, and we feel our brand incorporates itself into Tayaria’s product “The partnership between GT Radial and huge opportunity to further strengthen their brand presence in the Malaysian market.”
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