Page 20 - The Tyreman 2020 - 4
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local tyre news
Kit Loong Tayaria Appointed Exclusive Distributor for GT Radial Car Tyres in Peninsular Malaysia
Kit Loong Tayaria Sdn Bhd (KLT), the passenger tyre division of the Kit Loong Group, has announced that it has been appointed as the exclusive distributor in Peninsular Malaysia for the GT Radial brand of car tyres with networks in Peninsular Malaysia including KLT’s own Tayaria retail chain.
Jacob Chen, CEO of the Kit Loong Group, explained the think- ing behind the move; “Access to a key ASEAN-manufactured brand such as GT Radial is a major advantage for us, as it of- the Malaysian passenger tyre sector. We also expect to be able
“With GT Radial tyres being manufactured in South-East Asia, they are highly suited for the kind of usage conditions typically encountered in Malaysia,” he added. “Not only that, they also
In order to boost consumer awareness of the GT Radial brand within its target group, the KLT team has already started to promote the brand’s key communication message “Pandu well as to consumers.
20 truck & bus news 2020/4
