Page 9 - The Tyreman 2020 - 3
P. 9
d Competitive
TyreS tore-K linikar.com
extended four times up until 9th June. Beginning 10th June, Malaysia’s MCO will enter a ‘recovery phase’ until 31st August 2020. During the MCO period, tyre players have recognised the urgent need to reinvent themselves with digital strate- gies, gearing themselves up not only for this period of radical change but also post MCO.
Apart from having no geographical limitations, another great of restrictions on operating hours. This is especially useful in extraordinary times such as during the MCO. E-commerce websites can run all the time. For consumers, it is an ‘always open’ store, 24/7, 365 a years, and for tyre dealers it means they can be in front of customers when they are looking to buy online, a dramatic increase in sales opportunities without the
Let us look at some of the local tyre distributors and dealers on how they leverage on the power of the digital platforms.
TyreStore -Klinikar.com
Instead of trying to compete head on with traditional tyre re- tailers, TyreStore Sdn Bhd decided to use the Blue Ocean strategy. Behind the company are the two brothers – Wayne and Ryan Yu, who have found ways to open up a new market space and create new demand.
With this in mind, they created Klinikar.com at the end of Klinikar.com (https://klinikar.com/) is a car care platform that specialises in tyre retailing and at the same time explores car - ancing and alignment, as well as engine oil changes. The tyre brands that they cover are Bridgestone, Continental, Dunlop, Goodyear, PowerTrac, Sentury, Simex and Viking.
As the exclusive distributor for PowerTrac passenger car ra- dial (PCR) tyres for West Malaysia since October, 2018, the company has been promoting the brand through its Klinikar website. The good quality and reasonable pricing of the Pow- erTrac brand of tyres has successfully gained attention and recognition from their website viewers.
9 the tyreman 2020/3
n
