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- ing the brand awareness.
“We are looking to expand our dealer network by appointing more dealers and opening up more concept stores at stra- tegic locations. As we only have dealers in East Malaysia but no concept store at the moment, it is also in our plan to look into the possibility of opening a few there. Unlike other products, tyres are more technical. A physical store is important for consumers to touch, see and feel, as well as their application and driving behaviour before buying them. - ate excitement, value adding dimensions to our product - tion and loyalty amongst consumers.”
Though physical stores are important, Lee pointed out that the power of social media and e-commerce should not be underestimated. “Social media and other digital marketing platforms help us to reach a wider audience. We continue to introduce our brand and build brand awareness through our Facebook page by hosting live streaming events and campaigns on a weekly basic. This is extremely useful during movement control order peri- ods, helping us to stay connected and relevant with our dealers and consumers.”
During these challenging times, Lee encouraged their dealers to leverage on social media by hosting live prod- uct shows and putting more advertisements on Facebook. “Social media such as Facebook would enable dealers to have a wider market reach, to both the older and younger generations.”
To provide better protection to consumers, he said, Lassa Tyres has a warranty programme that applicable for tyres used in normal service.
“This warranty provides customers against manufacturing defects in design, workmanship and material, subject to the terms and conditions set by Lassa Tyres. To qualify for this warranty, consumers must follow the maintenance recommendations and safety warnings of Lassa Tyres,” he added.
Sumec Tyre Premium Center Sdn Bhd
Teoh Brothers (Kemuning) Sdn Bhd
J TYres & Automotive Sdn Bhd
20 the tyreman 2020/3
CH One Stop Car Enterprise Sdn Bhd
