Page 18 - The Tyreman 2020 - 3
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local tyre news
Lassa Tyres to Open More Concept Stores
PTS Marketing Sdn Bhd, the exclusive distributor of Lassa Tyres in Malaysia, revealed its plan to add more Lassa Tyres concept stores in the local market despite the eco- nomic downturn due to the Covid-19 outbreak.
“Currently, we have 7 Lassa concept stores in Malaysia, including 4 in Selangor and 1 in Kuala Lumpur, namely Sumec Tyre S Kem- bangan Sdn Bhd, JS Auto Services, Sumec Tye Premium Center Sdn Bhd, Teoh Brothers (Kemuning) Sdn Bhd and SKG Tyre Au- tocare (KL) Sdn Bhd. We also have two in Johor, CH One Stop Enterprise Sdn Bhd in Pontian, and J Tyres & Automotive Sdn Bhd in Muar,” said Marketing Manager Lee Vicren.
With an ever-increasing number of online sales, many tyre players have to rethink their business strategies. However, Lee believes that concept stores still have room to play. “Online retail sales are something more than that. For instance, greater visual impact and market presence, as well as enhancing brand recognition. Located at strategic locations, our Lassa Tyres concept stores are easily - worthy and friendly personnel to create a pleasant in-store shopping
experience that blends with other services with a personal touch. We pride our- selves on provid- ing great after- sales services and follow-up.”
The Lassa brand was brought into the Malaysian market by PTS Marketing in 2015. Over the years, the accep- tance of the brand has increased
SKG Tyre Autocare (KL) Sdn Bhd
JS Auto Services Sdn Bhd
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