Page 44 - The Tyreman 2019 - 5
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  exhibition-Automechanika Shanghai 2019
  Automechanika Shanghai Reveals Future Roadmap at 15th Edition Celebration
 Promotional activities rev up ahead of Automechanika Shanghai’s 15th edition with celebrations at the Bel- lagio Shanghai on 2nd September. More than 180 industry leaders, organisers, long-time supporters, partners            place in the market. The event also laid out the show’s future roadmap under the backdrop of development across the en- tire automotive industry in China and abroad.
Fiona Chiew, Deputy General Manager, Messe Frankfurt (HK) Ltd, said: “Deemed as one of the prime automotive fairs         - tial industry players from around the world. Throughout the years, the growing platform has moved beyond just a tradi- tional trade fair as it looks to a more dynamic future, embrac- ing the automotive ecosystem in every way. As such, the foot- print of its roadmap could be felt across the show.”
Sustainability is seen as one of Automechanika Shanghai’s        - ent trends and encourages more participation from players across all corners of the industry. Activities around the fair- ground support trade, network expansion and business de- velopment as the show grows into a focal meeting point for the industry. As a result, companies are said to be proactively choosing this event as part of their strategic development plans.
         vertical and horizontal integration from across the entire sup- ply chain. It would continue to highlight many future tools and technologies that are changing the automotive landscape.          and investment, start-ups, research institutes, talent acquisi- tion and development. As such, this pull factor is expected to facilitate many important international events, cooperation meetings, product launches and more amongst companies, organisations and policymakers.
Elsewhere, organisers endeavour to maintain the social and environmental integrity of the show by vigorously support- ing and responding to local eco-friendly policies. Under the Green Trade Fair Initiative, building or construction materials and other matter that the organisers use should now be recy- clable or reusable.
This year, the Tomorrow’s Service & Mobility sector embraces the automotive ecosystem concept and environmental pro- tection. It supports the industry’s shift towards more digitali- sation, connectivity, alternative drives, autonomous driving, road infrastructure and new mobility services as well as new energy vehicles that bring China’s ambitious green goals to life. Hitachi Chemical would exhibit its low VOC insulation for
  
         
      
       
        
 
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