Page 9 - The Tyreman 2019 - 3
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飞劲仍是添福胶胎的主要品牌
lead to higher sales. The greater focus should be on fostering a long-term relationship with our dealers, and sharing our vision and long-term plans with them. Protecting and helping them to increase
One of the potential areas that Conson sees is the commercial segment, where he would like to develop further. Apart from truck and bus radial (TBR) tyres, the company would also look into the waste collection and mining industry as well as heavy equipment such as earthmovers.
“These are the segments that are dominated by the Chinese tyres, but we see the potential and demand for good quality tyres. We just brought in the Falken RI 151 295/80R22.5, which is a regional steer/trailer position commercial tyre that is designed to maximise uptime on the road. It incorporates stone drilling prevention fea- tures to protect the tyre from casing damage. Better weight distri- stance of the tyres, which increases tread life and promotes even wear. In addition, it has a wavy outside shoulder groove that helps to prevent cracking that is typically experienced at the base of the
Conson also revealed that the company was currently testing the new Falken BI 852 drive axle tyre, which would be released soon after the trials.
The market, according to Cham, was not promising at the moment due to the economic downturn. “Currently, the majority of consum- the big brands are promoting their second tier brands to capture major brand. Acquisition and consolidation of brands would con-
Defending is increasing market share
Stamford Tyres announced that its 3Q19 earnings declined by 97.8 per cent to S$20,000, compared to S$953,000 in 3Q18. The oper- ating environment in the tyre business, Cham continued, remained challenging as a result of global oversupply and intense competi- ground for these tyres. As such, he said, the Group would continue optimising its product mix, managing operating costs, trimming down inventory and building on its core markets in Southeast Asia. defending our market share. In the current operating environment, I would say defending is already considered increasing our market
Cham explained that the company’s pricing was not that competi- tive compared to the manufacturers as it was the distributor and
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