Page 8 - The Tyreman 2019 - 3
P. 8
COVER STORY
New Stamford Tyres Malaysia Deputy CEO to Continue Brand Bu
Stamford Tyres Malay- sia named Conson Tiu Sia as the new Deputy February this year. Conson began his career with Stam- ford Tyres in 1993, heading the Group’s operation in the Philippines. He holds a Bach- elor of Science in Commerce from the University of Santo Tomas, Philippines and is a He was the Group Chief Fi- in Malaysia, he was the Se- nior Vice President, Head of Group, for 6 years.
There was no ‘honeymoon period’ for Conson as he came in during a challenging time. Executive Vice Presi- dent & Chief Executive Of- oversee the overall busi- ness operations in Malaysia while Conson runs the day- to-day operations to ensure a smooth transition for two years. Conson has been vis- iting dealers across Malaysia to understand their needs, re- quirements and challenges, - tive way of learning the ropes and market.
“Malaysia is a very small mar- brands and there are always new brands and products coming to compete for mar- ket share. It is a free, open and crowded market. My im- mediate focus would be to continue brand building and enhance our brand value as well as further strengthen our dealers’ relationship and instil
Falken still remains Stamford Tyres’ major brand
Cham added that Falken was still the company’s of its total sales. “Chinese products still have a developing a brand strategy could be complex. It also requires communication with the dealers and
Conson carries with him his experiences not only to continue working closely with our existing deal- though it is tempting to think that more dealers could
8 the tyreman 2019/3
