Page 61 - The Tyreman 2019 - 3
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local tyre news
Michelin Safe On Road Campaign
Michelin conducted its annual road safety campaign, Mi- chelin Safe on The Road (MSoR), in May to drive home its commitment on mobility safety in Malaysia. The road safety campaign was aimed at highlighting the importance of tyre maintenance and periodic checks as part of good road safety - ducted assessments on tyre conditions for the public at various locations throughout Malaysia.
Michelin Malaysia’s Commercial Director for B2B, Muhammad Arya Subrata, said: “Safety is synonymous with Michelin. This is an important aspect of our societal commitment, whether by pro- viding tyres with uncompromising quality or relentlessly initiating road safety programmes. Malaysia recorded its highest number of road accidents ever last year and this urgently calls for greater
Road accidents commonly occur due to reckless driving but more often than not, it is also caused by vehicle failure due to a lack of maintenance. Michelin Malaysia says tyres are one of the most critical safety parts of a vehicle as this is where braking happens. As part of the MSoR campaign, in-truck road safety education was provided as well as complimentary tyre checks including air pres- sure, tread wear and overall tyre condition. Michelin consultants were on site in several locations nationwide to evaluate the condi- tion of the tyres and provide valuable advice on how to prolong the tyre lifespan. Participating motorists also received car service voucher with free Petron card worth RM50 when they spend in Michelin Expert Centre.
Last year, Michelin successfully conducted 1,100 tyre checks in more than 26 locations nationwide. This year, with the support of its longstanding partners Petron and Tesco as well as the addition of Aeon Big, the MSoR campaign was expanded to more locations in the north and south of Peninsular Malaysia.
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