Page 34 - The Tyreman 2019 - 3
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local tyre news
Michelin
Introduces
Michelin Energy XM2+
Michelin recently unveiled the Michelin Energy XM2+ with the tagline: ‘Your Stopping Superpower’. Targeting young and budget-conscious consumers who look for a tyre with safety and performance that last, - senger cars. Developed to outperform its previous generation in wet braking, throughout its useful life.
Managing Director of Michelin Malaysia, Singapore, Indonesia and Brunei, Pascal Nouvellon, said: “The Michelin Energy XM2+ improves on its prede- Indeed, the tyre’s ‘Stopping Superpower’ is preserved at a high level, even when the tyre has been used for a long time. As its advertising campaign goes, Michelin Energy XM2+ is like a ‘Stopping Superpower’ keeping con-
With a new full-silica rubber compound, Michelin says the Energy XM2+ pro- vides shorter wet braking distances by 1.5 metres when new, and by 2.6 metres when worn, compared to the average of other premium tyre manufac- manufacturers by 25 per cent.
“The ‘+’ sign on the sidewall denotes the rubber compound upgrade that is behind the braking superiority of the Michelin Energy XM2+ versus its pre- decessor. The tyre also maintains the Green ‘X’ marking of its predecessor, indicating optimised fuel savings. We hope the combination of enhanced
safety and superior value-for-money would appeal Nouvellon.
In Malaysia, the new Michelin Energy XM2+ is available at Tyreplus and all Michelin authorised dealers across the nation in 32 sizes, from 14- to 16-inch diameter. For more information, visit www. michelin.com.my.
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