Page 68 - The Tyreman 2019 - 2
P. 68
exhibition-Tyrexpo Asia 2019
Sun Rubber Expand Horizons into New Tyre Market
Traditionally Sun Rubber is re- nowned as a specialist in the manufacturing of international grade tyre retreading materials in- cluding precured tread liners, cush- ion gum and camelback compounds, and several new retreading com- pounds were being displayed for the
However, when Tyreman chatted to the company’s Managing Director – Steven Gan, he pointed out that Sun Rubber is currently in the process of looking to expand its business into the new tyre sector and in particu- lar the truck and OTR markets. Gan stated, “Although retreading remains our core business, it is fast becoming the production of quality retreads being seriously impeded by cheap Chinese budget tyres competing in the South East Asia (SEA) market in great numbers.
“So, in order to combat this (hope- fully temporary) setback in SEA re- treading, we are trying to additionally evolve our business in a new direc- tion by looking to provide a service in new tyres. The event has always been a good ‘meeting point’ for us to talk with our customers and poten- tially new partners, so this time we were looking to also attract the atten- tion of the new tyre market as well. It has been a slow process as we are not known in this sector, but we have made some promising contacts for the future over the past couple of days.
“When faced with a downturn in a particular business sector it is impor- tant to be ready to adapt and search for other ’value for money’ products exactly what we have been doing. In my opinion shows like Tyrexpo Asia are an important platform where we can ‘make our presence felt’ whilst also observe and learn from new in- novative directions that the tyre in- dustry is taking for the future.”
68 the tyreman 2019/2
