Page 36 - The Tyreman 2019 -1
P. 36
local tyre news
Highest ‘Lou Sang’ in Malaysia with Chuan Ann Tayar
Apollo Tyres and its Malaysia’s central region distributor Ch- uan Ann Tayar (M) Sdn Bhd, which covers the Klang Valley, came together to celebrate the Chinese New Year with a reunion dinner at the Kuala Lumpur Tower on 6th January, 2019. About 100 dealers attended the event.
“Having done the highest ‘Lou Sang’ with Chuan Ann Tayar and its dealer and enjoying the day view of Kuala Lumpur city from the Kuala Lumpur Tower in January 2018, this year we decided to be captivated by the night view of Kuala Lumpur city. This is the second year we host this event with Chuan Ann Tayar and it shows that we are very sincere in forging long-term partnerships with our distributors,” said Victor Siew, Divisional Head of Apollo Tyres Malaysia, in his opening speech.
He revealed that that the company’s strategy was to work with partners who were not only focused on pric- ing but were willing to build the Apollo
brand by implementing their exciting promotional programmes and mar- keting activities. In 2019, he stressed that the company’s team would con- tinue to introduce more exciting mar- keting activities to support Apollo’s distributors and dealers.
The exciting gifts and promotion to welcome the New Year included a
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