Page 34 - The Tyreman 2019 -1
P. 34
Lee Seng Tyre Service Sdn Bhd is a long-estab- lished lorry tyre shop. Since opening in 1982, it has been in business for 37 years providing repair and tyre services for local commercial vehicle manufac- turers in the Jenjarom area.
After the death of Yeoh Hoon Peng, the founder of Lee Seng Tyre Service in 2007, the business was handed to his two sons, Yeoh Han Teck and Yeoh Han San. Although the two brothers were still young at the time, they had worked with their fa- ther since childhood and acquired the necessary tyre knowledge. As such, they could adapt fully to running the company business in a short period of time, expanded its operational mode and gradually improved the company's performance.
Han San, who is in charge of the company, said: “The company had 9 employees in 2007, includ- ing 7 technicians and 2 employees responsible for the paperwork. Now we have added 2 more techni- cians to attend to the increasing pool of customers."
Lee Seng Tyre Service began selling Deestone tyres in 2015. Han San said the company received full support from Deestone, including marketing and after-sales service, and Cooperteams Distribu- tion responded quickly to any situation that arose.
Cooperteams Distribution believed in taking care
of its dealers and its strategy included not having other dealers sell the Deestone brand within the same area. This orderly marketing strategy protected the deal- ers from a price war, thus giving them selling Deestone tyres and making a reasonably good margin.
“I chose to be the main vendor of Dee- stone because it is of good quality and reasonable pric- ing. For commer- cial vehicle manu- facturers, they not only consider the quality of the tyres but also the driv- ing mileage as one of their cost control consideration. This also explains why Deestone tyres have become a well-received brand in recent years," he continued.
Han San is opti- mistic about the prospects of the Deestone brand. As the brand's visibility increases, he could foresee its strong po- tential for the future.
利升胶轮服务满意产品与服务
34 the tyreman 2019/1
