Page 22 - The Tyreman V46 2015-2
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LOCAL INDUSTRIAL NEWS
本地业界动态
The Hankook Masters programme has shown continued growth in Malaysia since it was introduced by Hankook Tire Malaysia to identify premium independent tyre retail stores that are willing to grow the brand.
Each premium Hankook Masters site showcases the Hankook global state-of-the-art technology to fully experience the brand. To-date, the
Hankook Introduces T
company has 32 Hankook Masters outlets and half are brand new, which showed that the programme was well received by the industry.
To allow us to have an in-store experience of Han- kook Masters and understand why these dealers were selected or decided to join the programme, Hankook Tire Malaysia brought us to two Hankook Masters outlets in Kuala Lumpur where we spoke to the respective dealers.
- ters outlets in Kuala Lumpur. According to Director Kent Lau, he already knew about the Hankook brand when he was an apprentice.
- prentice in a tyre service centre and spent 10 years and decided to put up its signage.”
The Hankook brand, continued Kent, had been in Ma- laysia for about 17 years. Hankook tyres were well- known for their durability and overall quality. Kent felt - effective communication between us and Hankook since it took over and became the sole importer for Hankook tyres in Malaysia, the pricing has become more competitive.”
Today, Kent had 3 tyre servicing centres and 2 carried the Hankook Masters’ signage; one in Kuala Lumpur and the other in Shah Alam. All of his centres provid- ed one-stop services, from tyre retail, balancing and alignment to accessories as well as mechanical and service repairs. Although Kent did not handle auto col- lision repairs, he helped his customers whenever there was a need.
“90 per cent of my Kuala Lumpur Hankook Masters’ customers are Malays and they drive luxury sedans, SUVs, MPVs or sports cars. Thus, the Hankook tyres that we sell here are mostly the high performance and ultra-high performance range.”
With about 200 staff in total, Kent said they were the company’s greatest assets. He trained his staff, provid-
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