Page 52 - The Tyreman V45 2014-3
P. 52

  According to Herbert Mensching, Head of Marketing and Sales for                     manner. Mensching points out that although direct tyre costs only                         being fuel , which typically makes up a third of a transport company’s running expenses.
The modular tyre life-cycle concept from Continental extends the           - fectiveness. The ContiLifeCycle concept bases its success on four aspects: procurement of new tyres, professional regrooving after the          - agement, which gives commercial vehicle tyres a second and third           the tread structure by an expert, the overall service life of a Continen- tal tyre can be increased by up to 2.5 times, and the costs reduced by around 22% with premium retreading of high-quality casings.
Continental offers two retreading options for premium casings. The customer can choose between ContiReTM for hot retreaded tyres and ContiTreadTM for cold retreaded tyres.
Where hot retreading is used, fresh rubber is applied to the entire casing. When heated, it is vulcanized securely to the casing to create a retreaded premium tyre for use on local and long-distance haul-            Continental tyres, such as low weight, optimized rolling resistance, and good ride comfort, are retained in the ContiReTM even when it has been retreaded.
                 - pound and design are identical to the original tread of a new tyre. Continental says it is continually expanding its ContiTreadTM portfo- lio with more sizes and treads. The ContiTreadTM tread can also be used on the casings of other manufacturers, as well as on Continen- tal casings.
"Customers decide which type of retreading is most appropriate for them," explains Herbert Mensching. "After their initial usage, our pre- mium tires remain high quality products in their second life, whether they are hot or cold retreaded."
In Europe, the two processes for tyre retreading are represented al- most equally. While Western Europe prefers hot retreaded tyres (in the UK around 80% of retreads are manufactured using the hot cure process), commercial vehicles in Eastern Europe mainly use cold retreaded tyres.
Regardless of which retreading variant is chosen, customers can take advantage of this option to reduce their overall driving costs by giving          -                         that quickly and simply demonstrates the potential for savings.
         ContiLifeCycleTM also protects the environment. The reduced con- sumption of valuable resources, such as natural rubber, lessens the environmental impact of haulage companies. The carbon footprint is also improved, as retreading requires up to 70 percent less energy compared to the manufacture of a new tyre.
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