Yokohama Tyre Sales Malaysia Sdn Bhd introduced two new Off-the-Road (OTR) tyre brands, Alliance and Galaxy, earlier this year.
Yokohama Tyre Expands into OTR Market with Alliance and Galaxy Brands
“Yokohama Tire is well known in the passenger car segment but the commercial vehicle (CV) market is also significant. About 10 years ago, the company began being actively involved in this segment. Yokohama Tire aims to balance its business between these two segments, achieving a 50:50 ratio. In Malaysia, however, the company had historically focused on the passenger car segment, with the CV segm...
Yokohama Tyre Expands into OTR Market with Alliance and Galaxy Brands
“Yokohama Tire is well known in the passenger car segment but the commercial vehicle (CV) market is also significant. About 10 years ago, the company began being actively involved in this segment. Yokohama Tire aims to balance its business between these two segments, achieving a 50:50 ratio. In Malaysia, however, the company had historically focused on the passenger car segment, with the CV segm...
