TECH Tyre Repairs and LKM Auto Tools and Equipment Sdn Bhd built a strong partnership from 2018 that was aimed at advancing Malaysia’s tyre repair industry.
TECH Tyre Repairs & LKM: Strengthening Malaysia’s Tyre Repair Industr
Recognised globally for its expertise in tyre repair materials and tools, TECH Tyre Repairs teamed up with LKM to leverage its extensive distribution network and deep market knowledge, and enhance accessibility to top-tier tyre repair solutions.
Driven by a shared vision of delivering reliable, innovative and sustainable products to the automotive aftermarket, this collaboration successfully raised industry standards that ensured customers benefited from ‘world-class’ tyre repair technology.
In this interview, The Tyreman spoke with Steve Liew, Managing Director of LKM Auto and Equipment and Kevin Chan, Malaysia & Singapore Country Manager of TECH International (SE Asia) Limited, to explore how this partnership had strengthened over the years, the impact it has had on the industry and what lies ahead for the future of tyre repair in Malaysia.
“Like any successful business collaboration, the partnership faced early challenges such as brand positioning, market acceptance and supply chain alignment. However, through close cooperation, both companies effectively addressed these obstacles by launching strategic marketing campaigns to increase brand awareness,” shared Kevin.
According to Kevin, the partnership grew significantly over the years, marked by key milestones that strengthened their market presence. One of the most notable achievements, he pointed out, was market expansion with deeper penetration through LKM’s well-established distribution channels. The introduction of new and advanced tyre repair materials enabled both companies to keep pace with evolving industry demands, while training programmes and technical workshops ensured that professionals remained well-equipped with best repair practices. Additionally, enhanced logistics and supply chain efficiencies played a crucial role in maintaining consistent product availability and customer satisfaction.
Power of shared vision
Liew attributed the success and longevity of this partnership to a shared commitment to quality, clear communication, adaptability to market shifts and a strong customer-centric approach.
“This collaboration is mutually beneficial by driving substantial business growth and market expansion. LKM gained access to TECH Tyre Repairs’ globally recognised products and reinforced its position as a leading distributor in Malaysia. At the same time, TECH Tyre Repairs secured a strong foothold in the Malaysian market through a trusted local partner. This led to better availability of premium tyre repair solutions, ultimately contributing to safer and more cost-effective tyre maintenance practices,” he explained.
As the automotive industry continues to evolve, Liew emphasised that TECH Tyre Repairs and LKM remained committed to adapting and strengthening their partnership. He highlighted that regular market analysis played a crucial role in driving product innovations and ensured that new solutions met industry needs. Additionally, ongoing training and certification programmes helped industry professionals stayed updated with the latest repair techniques. The partnership, he added, also focused on enhancing after-sales support and collaborative marketing efforts to sustain brand awareness and customer satisfaction.
Sustainability: Key focus for future
“To maintain momentum and ensure long-term sustainability, both companies embraced continuous innovation and market-driven strategies. Expanding product portfolios is essential in meeting evolving automotive industry requirements, alongside investments on digital marketing and e-commerce for broader market reach. Strengthening technical support and training initiatives for distributors and end-users further reinforced our partnership, while sustainability efforts align with global environmental standards,” Liew explained.
With sustainability becoming a growing priority in the automotive aftermarket, Liew highlighted that the partnership actively contributed to eco-friendly practices. “By supplying high-quality repair materials that extend tyre lifespan, we helped reduce waste while promoting responsible tyre repair techniques to minimise unnecessary replacements. We also explore environmentally friendly product innovations and packaging solutions as well as optimise supply chain logistics to lower carbon footprint,” he added.
Looking ahead, Liew revealed that TECH Tyre Repairs and LKM would continue focusing on introducing new products and service solutions to meet the industry’s evolving demands. The launch of next-generation tyre repair technologies, he pointed out, aimed to enhance durability and efficiency, while the development of eco-conscious vulcanising fluids and other sustainable solutions aligned with global environmental initiatives.
“Expanding to new market segments, including heavy-duty and industrial tyre applications, would further strengthen our presence. At the same time, integrating digital tools would improve customer engagement and technical support,” he noted.
The collaboration between TECH Tyre Repairs and LKM stood as a testament to the power of strategic partnerships in driving industry progress. Through continuous innovation, a commitment to quality and a forward-thinking approach, both companies are poised to shape the future of tyre repair solutions in Malaysia and beyond.
泰克轮胎修补携手LKM
推进轮胎修补技术
泰克轮胎修补（Tech Tyre Repair）与LKM汽车工具及设备有限公司，自2018年开始携手合作以来就一直致力于提升马来西亚轮胎修补行业的发展。泰克轮胎修补以全球领先的轮胎修补材料和工具闻名，而LKM则凭借其广泛的分销网络和深入的市场洞察力，为高品质轮胎修补解决方案的普及提供了有力支持。
本着提供可靠、创新和可持续产品的共同愿景，两家公司的合作，成功提升了轮胎修补行业的标准，确保客户能够享受到世界级的轮胎修补技术。
《轮胎世界》专访了LKM汽车工具及设备董事经理刘俊业和泰克国际（东南亚）有限公司马来西亚和新加坡区域经理陈建荣，深入探讨双方的合作如何在多年间不断深化、对该行业产生的影响以及马来西亚轮胎修补行业未来的发展方向。
陈建荣表示：“和任何成功的商业合作一样，我们在最初也面临了一些挑战，比如品牌定位、市场接受度以及供应链整合。然而，通过双方的紧密合作，我们成功克服了这些障碍，并通过策略性营销活动，提升了品牌的知名度。”
多年下来，陈建荣说，这一合作关系取得了显著的增长，并通过多个关键里程碑巩固了市场影响力。其中最值得关注的成就之一，是通过 LKM成熟的分销渠道，实现了更深入的市场渗透。此外，随着全新且更先进轮胎修补材料的引进，两家公司因此得以紧跟行业需求的变化，提供培训课程和技术研讨会，确保专业人士始终掌握最佳的轮胎修补技术。此外，物流和供应链效率的提升，在保持产品稳定供应和提高客户满意度方面，发挥了至关重要的作用。
愿景共享的力量
刘俊业将这段长期稳定的合作关系，归功于双方对品质的共同承诺、清晰的沟通，以及对市场变化的快速适应和以客户为中心的策略。
“这次的合作实现了双赢，不仅推动了业务增长和市场扩展，还带来了诸多积极影响。LKM 获得了泰克轮胎修补在全球享有盛誉的产品，进一步巩固了它作为马来西亚领先分销商的地位。至于泰克轮胎修补则凭借着值得信赖的本地合作伙伴，在马来西亚市场建立了稳固的立足点。这一成果提高了高品质轮胎修补方案的可及性，从而有助于提升轮胎维护的安全性和成本效益。” 他解释说。
随着汽车行业的不断发展，他强调，泰克轮胎修补与LKM 依然致力于适应市场变化，并不断巩固双方的合作关系。他指出，定期的市场分析在推动产品创新方面发挥了关键作用，确保新解决方案能够满足行业需求。此外，持续开展培训和认证项目，帮助行业专业人士及时掌握最新的修补技术。他补充说，该合作伙伴关系还专注于提升售后服务，并通过联合营销策略，加强品牌认知度和客户满意度。
可持续发展：未来重点
李俊业解释说：“为了保持发展势头并实现长期可持续增长，双方始终秉持着持续创新和以市场为导向的策略。产品组合的扩展，对于满足不断变化的汽车行业需求特别重要。同时，我们也在数字营销和电子商务方面加大投资，以拓宽市场覆盖范围。此外，加强代理商和终端用户的技术支持与培训，进一步巩固了我们的合作关系，而可持续发展举措则确保企业运营符合全球环保标准。”
随着可持续发展在汽车售后市场的重要性日益提升，他强调，该合作伙伴关系积极推动环保实践。他补充说：“我们透过提供高品质的修补材料，有效延长了轮胎的使用寿命，从而减少废弃物，并推广负责任的轮胎修补技术，减少不必要的轮胎更换。再者，我们还探索了环保型产品创新和包装解决方案，同时优化供应链物流，以降低碳排放。”
未来，刘俊业透露，泰克轮胎修补与LKM将继续专注于推出新产品和服务方案，以满足行业不断变化的需求。他指出，即将推出的新一代轮胎修补技术，将进一步提升耐用性和修补效率，而环保型硫化剂及其他可持续解决方案的开发，则与全球环保倡议保持一致。
“我们深信拓展至新的市场领域，包括重型及工业轮胎应用，将进一步巩固我们的市场地位。数字化工具的整合，也将提升客户互动体验，优化技术支持服务。”他补充说。
泰克轮胎修补与LKM之间的合作，充分证明了策略合作伙伴关系在推动轮胎修补行业进步的重要作用。凭借持续创新、对追求品质的执着及前瞻性市场策略，双方正携手塑造马来西亚乃至全球轮胎修补解决方案的未来。
