Apollo Tyres (Malaysia) Sdn Bhd and its pioneer northern region distributor, Taiping Tyre Sdn Bhd, jointly hosted an exclusive event at the Hard Rock Hotel, one of the popular luxury beach hotels, in Penang last year.
Exclusive Event at Hard Rock Hotel Penang Hosted by Taiping Tyre & Apollo Tyres
According to the company, the venue was specially chosen to thank its dealer and show its appreciation for their dedication and efforts in promoting Apollo brand and products.
Held on 17th December, 2017, the exclusive event was well attended by 150 dealers invited by Taiping Tyre. The highlights were marketing plans, product knowledge and presentation, and sales promotion.
“Growing brand awareness is a priority for us. We will continue to focus strongly on marketing investment and programmes to promote Apollo brand in Malaysia through partnership with Taiping Tyre. We believe that with their 30 years of experience in the industry and extensive network, we are able to grow the business together and take the Apollo brand to the next level,” said Victor Siew, Division Head of Apollo Tyres Malaysia.
The Global Partnership with Manchester United, continued Siew, supported Apollo Tyres’ business expansion plans especially in India, Middle East, Africa and Southeast Asia, including Malaysia.
“This partnership and various campaigns helped Apollo Tyres to position its brand and products in the minds of consumers globally. These efforts also helped us to connect with young people, increasing awareness of the Apollo brand.”
Siew also revealed that the 1-year unconditional warranty that the company offered last year received encouraging response. “This offer is an addition to our standard 5 years manufacturer’s warranty and covers incidents such as accidental tyre damage or impact breaks for better peace of mind. With this offer, we are assuring our dealers and consumers that we have great confidence in our product quality, durability and performance. On top of these, the Apollo brand offers better margins.”
Following the formalities was the lucky draw by Taiping Tyre, which saw many dealers walking away with attractive prizes.
太平轮胎与阿波罗轮胎联手
槟城Hard Rock酒店主办独家活动
去年，阿波罗轮胎（马来西亚）私人有限公司和其北马区经销商太平轮胎（Taiping Tyre）私人有限公司联手在Hard Rock酒店，槟城著名的豪华海滩酒店之一，主办度假活动。
据该公司表示，他们特别选择该地点是为了向其代理致谢，认可他们在推广阿波罗品牌方面的贡献和努力。
共有150名代理受太平轮胎之邀，出席这个在2017 年12月17日盛大举行的独家活动。活动重点有行销计划、产品知识、介绍及销售优惠。
“提高品牌意识是我们的当务之急。我们会继续在马来西亚聚焦于行销投资和项目，与太平轮胎合作一起推广阿波罗品牌。我们深信凭借着太平轮胎在这个行业的30年丰富经验和广泛的网络，我们必能一同把阿波罗的业务和品牌提高到另一个水平。”阿波罗轮胎马来西亚部门负责人萧俊凯表示。
他继续说，与曼联足球俱乐部的全球性合作，支持阿波罗轮胎的业务开展计划特别是印度、中东、非洲及东南亚，包括马来西亚。
“这项合作和各种营销运动，有效提高了阿波罗品牌和产品在全球消费者心中的知名度。这些努力也增加了我们与年轻人的连接，提高他们对阿波罗品牌的意识。”
萧俊凯透露说， 该公司去年推出1年无条件保修获得市场上的良好反应。“这是附加于5年原厂保固期上的额外优惠，包含轮胎损坏和冲击爆裂，让消费者能够安心使用。 透过这项优惠，我们向代理和消费者保证我们的产品品质、耐用性及性能。此外，阿波罗品牌还提供更好的里程数。”
在所有的正式汇报和介绍后，就是太平轮胎主办的幸运抽奖，许多代理都开心地带走吸引人的礼物。
