Stamford Malaysia‘s Facebook Page has proven a helpful tool in the Covid-19 pandemic for the company during MCO.
Stamford Malaysia Makes the Right Move to Leverage on Facebook Business Page
Stamford Tyres (M) Sdn Bhd, the sole distributor of Falken tyres in Malaysia have, for a long time invested in social media as part of their global image, with the Falken Malaysia’s official Facebook page created in 16th April, 2013. This Facebook page has proven a helpful tool in the Covid-19 pandemic, especially during the implementation of Malaysian government’s movement control order (MCO) to curb the spread of Covid-19.
According to Statista, the most popular social media platforms among users in Malaysia in 2020 were Facebook, Instagram, Facebook Messenger and Linkedln. Since its launch in 2004, Facebook has become the most widely used social media platform among social media users in Malaysia. Base on Statcounter, Facebook remains the top site, with 84.32 per cent of market shares, followed by Pinterest (6.28 per cent), Twitter (3.31 per cent), Youtube (3 per cent) and Instagram (2.29 per cent) between July 2019 to July 2020. This showed that Stamford Tyres Malaysia made the right choice to put the most leverage on its Falken Facebook business page to help expand their presence and reach in the market.
“During MCO, especially from April to May, people were spending more time online with their devices. The closure of non-essential businesses and services meant that most people needed to stay and work from home, there has been a rapid escalation in online shopping, video conference, online marketing, e-learning, as schools and tuition centre moved their lessons on-line, home-based entertainment as well as online communication,” said Frankie Kong, Head of Sales for SUV & 4X4, Stamford Tyres Malaysia……
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大马添福胶胎扩展飞劲数字足迹与影响力
飞劲轮胎的马来西亚独家经销商添福胶胎（马）私人有限公司，作为其全球形象的一部分，投资于社交媒体已经有好长的一段时间。2013年4月16日，他们创立飞劲马来西亚官方脸书。该脸书，在新冠肺炎大流行下，尤其是当马来西亚政府实施行动管制令（MCO）来抑制疫情的传播时，被证实是个很有用的工具。
根据Statista的资料显示，2020年最受大马人欢迎的社交媒体是脸书、Instagram、脸书信息及Linkedln。自2004年发布以来，脸书成为大马社交媒体用户中最广泛使用的社交媒体平台。Stat counter的数据显示，2019至2020年间脸书仍是排名第一的平台，占有84.32%的市场份额，接着是Pinterest（6.28%）、推特（3.31%）、Youtube（3%）及Instagram（2.29%）。这无疑显示马来西亚添福胶胎做了正确选择，大大利用其飞劲商业脸书页面来扩展他们在市场上的知名度和影响力。
“行管令期间，特别是从4月到5月，人们将更多的时间花在电子装置上。关闭非必要业务和服务，意味着大部分的人必须留在家里和居家办公。网购、视频会议、线上行销、电子学习，学校和补习班也纷纷将课程移到线上，家庭娱乐及线上沟通。”马来西亚添福胶胎休旅车、四驱车销售主管江泽纬表示。
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