Sinwufu Enterprise Sdn Bhd has added a new tyre brand – Maxtrek into its product offerings.
Sinwufu Sees Opportunity in Maxtrek
Despite the challenges and uncertainty caused by the Covid-19 pandemic, Sinwufu Enterprise Sdn Bhd has continued to expand its product offerings by bringing in a new tyre band – Maxtrek.
To answer our question as to whether launching a new brand amidst a pandemic would be a logical step, Managing Director Yap Ah Tiong explains that in every crisis lies an opportunity. Due to budget constraint and supply-chain disruption, the pandemic has forced consumers to change their shopping behaviour, by trying out a new brand or shopping at a different retailer during the pandemic. Therefore, the company sees it as an opportunity to penetrate the market with a new brand.
“To meet price sensitive customer demand, we have taken the initiative measure of bringing in another brand. Maxtrek, is a brand that is not only widely known in its home market, but has also been receiving a good response from more than 90 countries in the world…….”
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新五福准备就绪
大马建设新迪轮胎品牌
尽管冠病大流行引发了挑战和不确定性，但新五福企业私人有限公司仍通过引入新的轮胎品牌-新迪（Maxtrek）继续扩大其产品组合。
询及冠病大流行期间推出新品牌是否合乎逻辑，董事经理叶亚忠表示，每一次的危机都蕴含着机遇。冠病大流行导致消费预算受限制和供应链中断，迫使消费者尝试新品牌或在其他零售商处购物，从而改变了他们的购物行为。该公司将这个情况看成商机， 并认为这是新品牌打入市场的好时机。
“为了满足价格敏感客户的需求，我们主动引入另一个品牌。 新迪这个品牌不仅在中国市场广为人知，而且在全球90多个国家得到了良好的反响…..。”
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