Prinx Chengshan hosted its highly anticipated 2024 European Distributor Conference in Thailand, attracting over 50 key European distributors. The event unveiled a number of exciting developments, including the launch of Prinx Chengshan Europe’s latest passenger vehicle products, including the Summer UHP and All-Season tyres.
European Distributor Conference Held in Thailand by Prinx Chengshan
In addition, attendees had the opportunity to explore a range of commercial, high performance tyres recently certified by the European Union’s Vecto, as well as the PRINX EV series tyres and snow tyres, which have received widespread acclaim since their European debut.
Distributors were invited to exclusive tours of Prinx Chengshan Thailand’s state-of-the-art production facility and raw material suppliers, which feature environmentally friendly and highly automated manufacturing processes. These visits showcased Prinx Chengshan’s commitment to superior product quality and service, further building confidence in collaborative endeavors.
Michael Chu, General Manager of the International Sales Center at Prinx Chengshan, emphasised the company’s commitment to the European market. “We are very grateful for the support and dedication of our European partners over the past year. An increasing number of our passenger and commercial tyres have received the prestigious TüV Mark and EU VECTO certifications. Going forward, we are committed to working closely with our partners to raise the standard of products and services offered to European users. In the coming year, we pledge not only to introduce a variety of exceptional new products but also to expand into more diverse specifications to meet the rapid development of light vehicles and alternative fuel vehicles in the European market.”
Three products for the European market were introduced at the conference: the ultra-high performance Summer AQUILA REV tyre, the All-Season VANEA 4S product, and the All-Season QUATTURA 4S+ tyre. In particular, the All-Season QUATTURA 4S+ tyre, tailored for sedans and SUVs, offer all-round performance on par with elite international brands. Meanwhile, the All-Season VANEA 4S tyre for light trucks offers exceptional wear and wet grip in a wide range of climates. The ultra-high performance Summer AQUILA REV tyre, designed for mid-to-high-end sedans, sports cars, and SUVs, prioritises driving experience and comfort to deliver decent overall performance. In the commercial tyre segment, Prinx Chengshan’s AR603, TH155, and TH135 truck tyres recently received EU 2017/2400 certification for carbon dioxide emissions and fuel consumption.
