Prinx Chengshan has made a strong debut at the Tyrexpo Asia 2023 with its full line of new products.
Prinx Chengshan Showcases Full Line of New Products
From 8th to 10th March, the 2023 Tyrexpo Asia, which returned after a four-year hiatus, was held at the Marina Bay Sands Convention Center in Singapore. Prinx Chengshan made a strong debut with its full line of new products.
As the initial presentation in the Asia-Pacific market after the upgrading and revamping of its four major brands, Prinx, Chengshan, Austone, and Fortune in 2023, Prinx Chengshan international new product matrix stood out among global tyre companies in the same arena and received extensive praise from conference attendees and overseas media for its strong innovative technology and reliable specialised services.
As the top exhibition in the Asia-Pacific automotive parts industry, the 2023 Tyrexpo Asia in Singapore attracted participation from companies in 17 countries and regions, including over 40 Chinese tire exhibitors.
“We have brought the new Prinx EV and OTR series, which will bring a completely new experience to the (Asia-Pacific) market and better meet customers’ multiple needs,” said Chu Xiaohua, General Manager of Prinx Chengshan International Sales Center.
The collective debut of the four major new products also showcased the company’s confidence in accelerating its entry into the Asia-Pacific market. “’Innovation, strength, and sustainability are overseas media’s most commonly used words to comment on Prinx Chengshan during this exhibition.
For PCR, Prinx Chengshan showcased a full range of SUVs and off-road vehicle tyres, such as HT, AT, RT, and MT, as well as high-end sports tyres. Prinx, the company’s premium and youthful brand, not only exhibited its new HP and UHP products set to be launched in the European market but also introduced the Xnex Sport EV tyre designed for the trend of intelligent and electric vehicles in the global automotive market. It’s worth mentioning that this tire comes with its unique Silenteck noise reduction technology and a velvet sidewall design, representing a high-end and accessible product.
For TBR, targeting the hot and rainy climate and complex road conditions in Southeast Asia, Prinx has launched a series of products designed and developed specifically for this region, considering different application scenarios. These include FH123 for long-distance steering position and T121 for drive position, which have excellent quality in high wear resistance and high load-bearing capacity. AR603 is the representative of Prinx’s new generation metric tyre product for regional transportation. T327A for mixed road conditions in mining areas can meet the demanding and complex application scenarios of “mining area+good roads conditions”. The company’s full steel OTR (off-the-road) product ET01 also made its debut at this exhibition.
As a representative enterprise of China’s new tyre manufacturing pursuing an internationalisation strategy, Prinx Chengshan has been deeply rooted in the Asia-Pacific market for many years. In 2020, its intelligent production base in Thailand was successfully put into operation, and the second phase of the project has also been put into production successively in 2022, providing strong support for the growing overseas market demand.
