Nexen Tire and SK Slavia Praha extended a partnership in 2024 for its second contract term. The two parties agreed on the mutual investment to increase the company’s brand awareness in and outside the stadium via various media.
Nexen Tire and Slavia Praha Partnership
The renewed partnership aims to secure the company’s strong position in the market by leveraging the popularity and reach of SK Slavia Praha. Through this collaboration, both Nexen Tire and SK Slavia Praha will engage in various co-branded activities designed to enhance brand visibility and fan engagement across the region.
“We are thrilled to continue our partnership with SK Slavia Praha,” said Peter Gulow, Vice President of Europe Central and East at Nexen Tire. “This extension represents our dedication to engaging more with the football fans in the Czech Republic where our European factory is based. We look forward to further mutual investment that will bring exciting opportunities for both Nexen Tire and the fans of Slavia.”
Increased Branding Opportunities
As part of the extended partnership, Nexen Tire will benefit from increased branding opportunities within the Fortuna Arena, enhanced online advertisements and innovative matchday promotions. These initiatives are designed to maximise exposure and create memorable experiences for fans.
“This partnership with Nexen Tire has been incredibly valuable for SK Slavia Praha,” said Jaroslav Tvrdík, Chairman of the Directors Board at SK Slavia Praha. “ Their dedication to supporting our club and engaging with our fans has been exemplary. We are excited about the future projects which will help us to grow mutually by setting new standards in terms of Sports Parnterships in the Czech Republic.”
Nexen Tire has recently completed the second phase of expansion at its European plant in Zatec, Czech Republic. This state-of-the-art factory can produce up to 11 million tyres annually, reinforcing its dedication to innovation and growth in the European region.
