New Dębica Presto: The Affordable Summer Tyre for Versatile Vehicle Use

With the introduction of the Dębica Presto from Goodyear, the tyre brand offers a high-performance summer tyre that boasts a robust construction suitable for modern SUVs, good wet grip, and efficiency. The first new SKUs have been available since January 2024, with a total of 22 new sizes set to be on the market by August.

Introducing Dębica Presto from Goodyear

The Dębica Presto range focuses on sizes between 16 and 19 inches, reflecting the evolving consumer demand for larger SUVs. The new tyre from Goodyear also takes into account the growing importance of the budget segment of summer tyres, which has grown by 3.6% over the last five years.

The Dębica Presto is characterised by a range of technologies designed for versatile use and providing reliable performance and robustness even for larger vehicles. Its excellent fuel efficiency is also attributed to a low rolling resistance tread compound, making it ideal for budget-conscious drivers.

A water-repellent tread pattern supports braking on wet roads and provides the driver with a more reliable feeling when driving in wet conditions. Thanks to its robust construction, the tyre from Goodyear offers a wide range of equipment options, making the Dębica Presto suitable for many of the latest SUVs.

Sonia Leneveu, Director Marketing Consumer Europe, Goodyear: “With the introduction of Dębica’s latest summer tyre, the brand continues to position itself as a strong player in the market for affordable summer tyres. The Dębica Presto will be available in 22 sizes, strategically responding to market trends and offering customers quality products at a competitive price.”