Page 32 - TYM 2024-2
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Desmond Kew Group Group Executive Director Highclass Group Group Kew further explained that the the the majority of these brands originat- ed ed from from China with additional representation from from Thailand and and and Vietnam "In the the the case of of China-made truck tyres in in in in Malaysia it's challeng- ing ing to to determine the the the exact number of of of brands due to to the the the frequent changes and and use of of different names for marketing purposes " Tan replied Both Tan and Chuang Chuang highlighted the the growing prominence of Chinese Chinese tyres tyres in in in in in in in the the market market Chuang Chuang remarked that Chinese Chinese tyres tyres were present for over a a a a a a a a a a a a a a a decade steadily increasing market market share at the expense of branded counterparts Barring changes in in government policy or disruptive events like Covid this trend was expected to persist Tan observed that an an an abundance of cheap Chinese tyres flood- ed ed ed the the the market in in recent years While these affordable options might appeal to to some due to to their perceived cost-effectiveness they often lacked warranties "I firmly believe that regardless of the the brand the the standard war- ranty ranty for structural quality should never be be compromised The absence of a a a a a a a a a a a a a a a warranty simply indicates that the the tyres do not meet the the basic quality standards structurally " he he he emphasised Kew noted the the varying grades of truck tyres imported into Malay- sia These included the the leading brands such as Michelin Con- tinental and and and and Bridgestone followed by high-quality options from lesser-known brands and and and thirdly budget tyres Tan identified the top five industries in in in in in Malaysia with growth potential for truck tyres as services manufacturing mining and and quarrying agriculture and construction It's interesting to learn that Kew Kew and and Chuang Chuang held differing views from Tan While Kew Kew and and Chuang Chuang Chuang acknowledged the the the growth po- tential of the the the the the logistics logistics segment their viewpoints varied Chuang Chuang suggested that the the the the the logistics logistics sector particularly in in the the the the the light truck market held promise due to to the the the rise of e-commerce activities that were reliant on on on on last-mile delivery although he he he he lacked specif- ic ic data In contrast Kew envisioned growth in in the the cargo and con- tainer segment which was closely tied to the the nation's economy When discussing the the primary factors affecting truck tyre pric- ing ing ing ing ing Kew pointed to to fluctuations in in in in in in in in natural rubber prices and and the the the the the weakening of the the the the Ringgit in in in in in in exchange rates On the the the the other hand 32 the tyreman 2024/2
Chuang emphasised the importance of quality after-sales ser- vice (including technical support and claims) as as as well as as as govern- ment policies “Market competition remains the the the key factor influencing pricing in in in in in in in in the the the Malaysian truck tyre tyre market particularly with the the the influx of cheap and lower quality tyres from China in in in in recent years ” stressed Tan The challenges encountered by truck tyre suppliers appeared to be diverse Chuang expressed concern over the the abundance of brands and and and the the relatively low brand brand consciousness among customers Consequently business success hinged heavily on on on on on relationships supply stability pricing and after-sales service For Tan balancing one’s own costs with selling prices was quite challenging “The unfavourable road condition and hot weather plus over- loading are the the the the major issues that we we encounter when putting tyre quality to the the the test aside from the the the Ringgit depreciation in in in in in exchange currency ” Kew pointed out To ensure the the the the the quality and reliability of the the the the the truck tyres they they sup- ply Kew emphasised that that the the the the the the products that that they they distributed were high-end top-quality tyres He highlighted the the the importance of of data in in this process noting that fleet operators could com- pare products based on on cost per per kilometre (CPK) "As part of of our after-sales service we assist fleet customers in in in in monitoring their tyre usage including mileage measurements The results showed that our product performance is comparable with those of major brands " he added Chuang Shin Yang General Manager Swee Hing Tyres Sdn Bhd
Chuang disclosed that that they collected feedback from customers and online reviews regarding product product quality Tan stated that that the the products they supplied must meet minimum basic structural quality standards to ensure safety All those in in in in the discussion affirmed that only truck tyres bearing E4 DOT or or SIRIM markings were permitted for sale in in in in this country To maintain competitiveness in in in in in the the truck tyre market Tan pointed out the the importance of o offering responsible warranties for manufac- turing defects ensuring prompt order delivery providing updated tyre information to to to customers and and and supplying signage and and and incentives for for dealers all of which were crucial in in in in in today's industry landscape "While some tyre suppliers might include retreading as part of of their package this often leads to heightened competition in in in an-
































































































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