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COVER STORY CEAT: Advancing Safer Smarter Mobility CEAT:迈向更安全、更智能的出行 Since its its its inception in in in in in in in 1958 CEAT Ltd was unwavering in in in in in in its its com- mitment to to making every journey safer and smarter propelling itself to to to the the forefront of the automobile industry This relentless pursuit of excellence and innovation has not only solidified CEAT's position as as one of India's leading tyre manufacturers but also garnered global recognition culminating in in in in in the prestigious Deming Deming Grand Grand Prize Prize The Deming Deming Grand Grand Prize Prize stands as a a a a a a a a a a testament to to CEAT's dedication to to upholding and and advancing Total Quality Management (TQM) prac- tices a a a a a a a a a journey the company undertook for more than 15 years This recognition places CEAT among 32 global compa- nies and and marks it as the the sole tyre brand on the the global stage to receive this distin- guished achievement From its its its innovative products to to its its its agile approach to to challenges CEAT says its its its 6 the tyreman 2024/1 singular purpose of ‘Making Mobility Safer & Smarter Everyday’ resonates through- out its its journey The company’s dedication to quality shines through its its state-of-the- art manufacturing facilities solely focused on crafting premium products These ad- vanced facilities surpass industry stan- dards ensuring unmatched ‘performance safety and durability’ in in every CEAT tyre Central to the company's success is its extensive research and development initiatives with offices strategically posi- tioned in in India and Germany This global expertise drives product development ensuring that CEAT tyres not only meet current demands but also anticipate the needs of tomorrow's mobility With a a a a a a ro- bust presence in in more than 100 coun- tries CEAT has cemented its standing as as a a a a a a a a a global player in in in the automotive industry CEAT says its tyres traverse diverse ter- rains delivering confidence and reliability to drivers worldwide The CEAT SportDrive for instance is de- scribed as a a a a a glimpse into the the excellence that that CEAT CEAT brings to to to the the automotive world It It is a a a a a a tyre CEAT CEAT adds that that represents the ‘epitome of performance’ Its robust shoulder area construction is is said to to en- sure stability and precise steering control across all driving driving conditions fostering a a a a a confident driving driving experience Looking ahead CEAT says it it it remains steadfast in in in in its commitment to making mobility safer and and smarter With a a a a a a a a a a rich history global presence and and and dedication towards research and and development CEAT believes it it is is poised to to to shape the future of automotive mobility 全、更智能，推动自己走在汽车 自 行业的最前沿。 1958年成立以来，CEAT有限公司 坚定地致力于让每一次旅程更安