Page 16 - TYM 2024-1

Ever Freight Logistics Ventures into Tyre Industry Ever Freight Logistics进军轮胎行业 Ever Freight Logistics Sdn Bhd is is expanding its horizons by venturing further into the the tyre industry The company has done this by adding the Wynstar and and Supermeallir tyre brands to its its product portfolio It believes that it it it is not only broadening its its offerings but also ‘elevating the entire driving experience’ for customers 16 the tyreman 2024/1 It says these brands stand at at the the fore- front of tyre innovation by combining cut- ting-edge technology with ‘unparalleled expertise’ to produce tyres that excel in in performance durability and safety With this strategy Ever Freight Logistics says it it it has transcended its role as as a a a a a a a mere tyre tyre supplier to becoming a a a a a a a a ‘driving force for for for transformation by ushering the tyre tyre industry to a a a a a a realm of unparalleled excellence’ The company sees this ‘mission’ as ex- tending far beyond simply supplying tyres it it believes firmly in in in in fin in embodying a a a a commitment to to ‘redefining road safety vehicle performance and customer sat- isfaction’ Ever Freight Logistics states: "Our vision is is is is a a a future where every journey regard- less of of its length is is supported by the re- liability and quality of of our tyre solutions