Page 32 - TYM 2023-6

special feature
Malaysian 4x4 Tyre Market Enjoys Rapid Growth
大马四驱车轮胎市场增长迅速
Specifically designed for vehicles boasting four-wheel drive capabilities 4x4 tyres stand as as specialised marvels that are engineered to deliver unparalleled traction stability
and and durability amidst challenging terrain and and inclement weather conditions Embraced widely in in in in fin the the the the off-road realm these tyres find their their natural habitat beneath SUVs (sport utility vehicles) pickup trucks and and jeeps to elevate their their performance across di- verse landscapes Against economic headwinds the Malaysian 4x4 tyre market perseveres as a a a a a a a a a a a a dynamic and promising sector In this edi- tion The Tyreman interviewed three players
in in in in the industry Frankie Kong Head of Sales for for SUV and 4x4 at Stamford Tyres Malaysia shared his perspective alongside Richard Toh Managing Director PTS Marketing Sdn Bhd Additional- ly an an an an industry expert who wished to to remain anonymous shed shed light on on market intricacies trends and and challenges that shape the landscape Regarding market size Toh Toh and Kong drew insights from the Malaysian Automotive Association (MAA) statistics Toh Toh pointed out out that there was an an an annual average of about 150 000 vehicles 32 the tyreman 2023/6
sold for SUVs and 4x4s which constituted around 26 per cent of vehicles on the road “In comparing the Total Industry Volume (TIV) of of of 4x4/SUV in in 2022 with that of of of 2021 a a a a a a a a notable surge of of of 43 2 2 2 2 2 2 per cent was observed rising from 135 544 vehicles to 194 038 Similarly for commercial pick-ups there was a a a a a a a significant uptick of 41 7 7 7 7 per cent escalat- ing ing ing from 40 736 vehicles to 57 710 This promising promising growth trend suggests a a a a potentially promising promising 4x4 tyre market ”
Toh said Kong highlighted an obvious trend stating that there was a a a a a a consis- tent monthly monthly increase increase of 5 000 000 pickup trucks since 2021 Reflect- ing ing on on on on the year 2000 Kong recalled an average monthly monthly increase increase of of 1 1 1 300 -1 500 units with 80 per cent of of this surge originating in in in in in in Sabah Sabah and and and Sarawak Between 2010 and and and 2020 the average in- crease per per per month was 3 3 000 units with 60 per per per cent cent in in in in Sabah Sabah and and and and Sarawak and and 40 per per per per per cent cent cent in in in in Peninsular Malaysia In 2023 there is an an an an average of 5 5 5 000 units per per per per month with 50 50 per per per per cent cent cent in in in in in Sabah and and Sarawak and and 50 50 per per per cent cent in in Peninsular Malaysia “There was a a a a a a a a a significant shift in the the the the 4x4 vehicle vehicle landscape over the the the the years In the the the the past these rugged vehicles were a a a a a a a a a rare sight