Page 40 - TYM 2023-5

Dynacargo TBR Tyres Create Value for Customers
Dynacargo 巴士及卡车子午胎为客户创造价值
Mao Qin Wen (right) General Manager Assistant Shanxi Yanchang Petroleum Group Rubber (left) receives souvenir from James Lai Managing Director Kian Heng Marketing & Enterprise Sdn Bhd
Mao disclosed that the company’s R&D team conducted an an an on-site assessment and study in in Malaysia before embarking on the the development of its first TBR tyres for the the the market This was said to under- score the the company’s commitment and seriousness when it it it came to product de- velopment and and maintaining high quality standards Yanchang Rubber is is located in in the Xixian new district Xi’an City Shanxi province Its production facilities span an an an an an expan- sive area of of 1 66 million square metres Boasting a a a a a a a workforce of of more more than than 2 000 employees which includes more more than than 260 technical experts Yanchang Rub- ber possesses an an an an impressive annual production capacity capacity of 20 million million radial tyres tyres This capacity capacity covers four million million million commercial vehicle tyres tyres tyres and 16 million million passenger car tyres “With the the setting up of the the Yanchang (Thailand) Rubber Co Ltd in in in Bangkok Thailand Thailand in in December 2010 Yanchang Rubber could ensure the good quality of raw materials and price competitiveness as the company provides natural rubber to Yanchang Rubber ” he he added Apart from Malaysia Mao noted that Dynacargo TBR tyres also sold very well in Indonesia with an an annual sales volume of about 200 000 tyres As a a a a a a a a a re- sult the the the company holds a a a a a a a strong belief in in the the the the the Southeast Asian market’s poten- tial and and looks to further expand in in the the the the region The Dynarcargo truck and and bus radial (TBR) tyres have been available in the local market for more than three
years and are steadily garnering growing acceptance among fleet companies Mao Qin Wen General Manager Assis- tant Shanxi Yanchang Petroleum Group Rubber recalled his encounter with James Lai Managing Director of Kian Heng Mar- keting & Enterprise Sdn Bhd
during an an an exhibition in in in Dubai Impressed by Lai’s down-to-earth character they discovered shared values Both companies prioritise not only tyre sales but also creating value value for customer through services leading to to their strategic partnership Today Kian Heng is is the sole distributor of Dynarcargo TBR tyres manufactured
40 the tyreman 2023/5
by Shaanxi Yanchang Yanchang Petroleum Group Rubber Rubber Co Ltd (Yanchang Rubber) Mao said Dynacargo offered a a a a a a a a a a a a a broad range o of of applications featuring a a a a a a a a a a a a a a con- tinuous expansion in in in variety of of steer all position trailer and mixed service tread designs Compared to other Chinese brands he he emphasised that Dynarcargo’s distinc- tiveness was in in product quality “Dynacar- go is positioned as as a a a a a a a a a a a a premium TBR tyre tyre brand and and the tyres are all retreadable for at at least two times depending on usage This is is indicative of the the the the robust casings the the the the company company provides Furthermore the the the the company company could customise products to to align with the the specific demands of the the Malaysian climate road conditions and and applications ” (TBR) 轮胎，逐渐获得了车队公 已
经在本地市场上市三年多的 Dynarcargo卡车及巴士车子午
司的认可。
山西延长石油集团橡胶有限公司总经理助 理毛庆文回忆起在迪拜展会期间与健兴市 场企业有限公司董事经理黎志健的邂逅。 他们对黎志健的脚踏实地的性格印象深 刻，并发现彼此拥有相同的价值观。两家 公司不只优先考虑轮胎的销售，还会通过